Custom Merch for Skate and Surf Shops in Detroit, MI
Merch Mob makes house-brand tees, hoodies and crewnecks, and hats and beanies for skate and surf shops in Detroit, MI, at its shop in Montclair, CA, and ships them to Detroit. Kids and teens under 18 are 25% of the Detroit population, compared with 22% across the US (Census ACS, 2020-2024), so youth sizes of the house tee and hoodie are worth stocking for young riders and their parents.
Detroit by the numbers
Detroit has 649,095 residents, up 1.5% since 2020 (Census estimates).
Wayne County has 70 sporting goods stores with paid employees (Census County Business Patterns, 2023). That is 0.40 for every 10,000 residents, below the national figure of 0.60. 60% of them employ fewer than 10 people. The count is down 16% from 83 in 2018.
That Census category includes skate and surf shops along with every other kind of sporting goods store.
Wayne County as a whole has 1,769,038 residents, down 1.4% since 2020. Wayne County has one sporting goods store for every 25,270 residents.
- Population, 2025
- 649,095
- Since 2020
- +1.5%
- County
- Wayne County
- Sporting goods stores in Wayne County, 2023
- 70
- Per 10,000 county residents
- 0.40 (US 0.60)
- Time zone
- Eastern
- Median age
- 35.2 (US 38.9)
- Residents under 18
- 25% (US 22%)
- Warmest month, average high
- July, 84°F
- Coldest month, average low
- January, 20°F
- Days at 90°F or hotter, a year
- 13
- Nights at 32°F or colder, a year
- 112
- Rain and melted snow, a year
- 30 in
- Snow, a year
- 45 in
- USPS zone from the shop
- 8
Weather: Detroit City Airport station, 5 mi from Detroit's center (NOAA 1991-2020 Climate Normals); snow from the Detroit Metro Airport station. People: Census ACS 2020-2024. Counts: CBP 2023, by county, paid-employee establishments. Population: Census, July 2025.
What Detroit's weather means for skate and surf shops
Average highs in Detroit stay under 45°F from December to February, so outdoor sessions thin out and the house hoodie, crewneck and cuffed beanie carry the shop. Average highs reach 70°F or more from May to September; have the tee and cap restock and a summer design in the shop as that window opens. Spring arrives late, with average highs under 65°F through April, so a spring release should be a long sleeve or a crewneck rather than a tee. Roughly 45 inches of snow a year shuts down street sessions for parts of winter, so plan a holiday release that people buy as gifts, not as riding gear. Freezing nights are common, about 112 a year, so get beanies out by the first cold snap and keep them through early spring.
| Month in Detroit | Average high | Average low | Rain and melted snow (in) | What the shop rack carries |
|---|---|---|---|---|
| January | 32°F | 20°F | 1.5 | Heavy hoodies and cuffed beanies |
| February | 35°F | 21°F | 1.4 | Heavy hoodies and cuffed beanies |
| March | 45°F | 28°F | 2 | Hoodies, crewnecks and long sleeves |
| April | 58°F | 39°F | 2.8 | Hoodies, crewnecks and long sleeves |
| May | 70°F | 50°F | 3.5 | House tees, caps and five-panels |
| June | 79°F | 60°F | 3.1 | House tees, caps and five-panels |
| July | 84°F | 65°F | 3.2 | House tees, caps and five-panels |
| August | 81°F | 64°F | 3.1 | House tees, caps and five-panels |
| September | 74°F | 56°F | 3.1 | House tees, caps and five-panels |
| October | 61°F | 45°F | 2.3 | Hoodies, crewnecks and long sleeves |
| November | 48°F | 34°F | 2.2 | Hoodies, crewnecks and long sleeves |
| December | 37°F | 26°F | 1.7 | Heavy hoodies and cuffed beanies |
Made in So Cal, shipped to Detroit.
Orders ship to Detroit from the shop; there is no office or pickup point in Michigan.
Detroit is about 1,949 miles from Merch Mob's shop in Montclair, CA, a straight-line distance. From the shop's ZIP code, Detroit is USPS zone 8. Detroit is on Eastern time, 3 hours ahead of the shop's Pacific time.
From the production floor
Merch Mob production in Southern California.
Ordering from Detroit
What should a skate or surf shop in Detroit keep on the rack in winter?
Heavy fleece and beanies: highs first average under 65°F in October, so heavyweight hoodies, crewnecks and cuffed beanies should be in stock by then and stay out front until spring.
More for Detroit
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