Custom Merch for Skate and Surf Shops in Louisville, KY
Merch Mob makes house-brand tees, hoodies and crewnecks, and hats and beanies for skate and surf shops in Louisville, KY, at its shop in Montclair, CA, and ships them to Louisville. Residents under 18 make up 23% of Louisville, a little above the US share of 22% (Census ACS, 2020-2024), so youth sizes of the house tee earn a regular spot, especially before back-to-school and the holidays.
Louisville by the numbers
Louisville has 641,962 residents, up 1.6% since 2020 (Census estimates).
Jefferson County has 49 sporting goods stores with paid employees (Census County Business Patterns, 2023). That is 0.62 for every 10,000 residents, slightly above the national figure of 0.60. 65% of them employ fewer than 10 people. The count is down 14% from 57 in 2018.
That Census category includes skate and surf shops along with every other kind of sporting goods store.
Jefferson County as a whole has 795,222 residents, up 1.6% since 2020. Jefferson County has one sporting goods store for every 16,230 residents.
- Population, 2025
- 641,962
- Since 2020
- +1.6%
- County
- Jefferson County
- Sporting goods stores in Jefferson County, 2023
- 49
- Per 10,000 county residents
- 0.62 (US 0.60)
- Time zone
- Eastern
- Median age
- 37.7 (US 38.9)
- Residents under 18
- 23% (US 22%)
- Warmest month, average high
- July, 88°F
- Coldest month, average low
- January, 27°F
- Days at 90°F or hotter, a year
- 38
- Nights at 32°F or colder, a year
- 80
- Rain and melted snow, a year
- 48 in
- Snow, a year
- 13 in
- USPS zone from the shop
- 8
Weather: Louisville Bowman Field station, 4 mi from Louisville's center (NOAA 1991-2020 Climate Normals); snow from the Louisville International Airport station. People: Census ACS 2020-2024. Counts: CBP 2023, by county, paid-employee establishments. Population: Census, July 2025.
What Louisville's weather means for skate and surf shops
July averages a high of 88°F in Louisville, so summer calls for light tees and caps, while the rest of the year swings between tee and hoodie weather. Average highs fall below 45°F in January, so outdoor sessions slow down and the house beanie and heavyweight hoodie do most of the selling. Highs stay under a 65°F average through March, so the spring release should be a long sleeve or a light crewneck, with the summer tee following once the weather turns. A typical year brings about 13 inches of snow, so outdoor skating stops for stretches of winter; time a beanie and hoodie restock to land ahead of the first snowfall. Lows reach 32°F or colder on about 80 nights a year, so a beanie by the register is an easy add-on sale from late fall on.
| Month in Louisville | Average high | Average low | Rain and melted snow (in) | What the shop rack carries |
|---|---|---|---|---|
| January | 43°F | 27°F | 3.3 | Heavy hoodies and cuffed beanies |
| February | 48°F | 30°F | 3.3 | Hoodies, crewnecks and long sleeves |
| March | 57°F | 38°F | 4.4 | Hoodies, crewnecks and long sleeves |
| April | 69°F | 48°F | 4.7 | Tees and an early-session hoodie |
| May | 77°F | 57°F | 5.2 | House tees, caps and five-panels |
| June | 85°F | 66°F | 4.7 | Tanks, light tees and trucker caps |
| July | 88°F | 69°F | 4.6 | Tanks, light tees and trucker caps |
| August | 87°F | 68°F | 3.5 | Tanks, light tees and trucker caps |
| September | 81°F | 60°F | 3.6 | House tees, caps and five-panels |
| October | 69°F | 48°F | 3.7 | Tees and an early-session hoodie |
| November | 57°F | 38°F | 3.4 | Hoodies, crewnecks and long sleeves |
| December | 46°F | 31°F | 3.9 | Hoodies, crewnecks and long sleeves |
Made in So Cal, shipped to Louisville.
Orders ship to Louisville from the shop; there is no office or pickup point in Kentucky.
Louisville is about 1,802 miles from Merch Mob's shop in Montclair, CA, a straight-line distance. From the shop's ZIP code, Louisville is USPS zone 8. Louisville is on Eastern time, 3 hours ahead of the shop's Pacific time.
From the production floor
Merch Mob production in Southern California.
Ordering from Louisville
What should a skate or surf shop in Louisville keep on the rack in winter?
Heavy fleece and beanies: highs first average under 65°F in November, so heavyweight hoodies, crewnecks and cuffed beanies should be in stock by then and stay out front until spring.
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