Custom Merch for Skate and Surf Shops in Milwaukee, WI
Merch Mob makes house-brand tees, hoodies and crewnecks, and hats and beanies for skate and surf shops in Milwaukee, WI, at its shop in Montclair, CA, and ships them to Milwaukee. Kids and teens under 18 are 25% of the Milwaukee population, compared with 22% across the US (Census ACS, 2020-2024), so youth sizes of the house tee and hoodie are worth stocking for young riders and their parents.
Milwaukee by the numbers
Milwaukee has 562,407 residents, 2.7% fewer than in 2020 (Census estimates).
Milwaukee County has 44 sporting goods stores with paid employees (Census County Business Patterns, 2023). That is 0.48 for every 10,000 residents, below the national figure of 0.60. 68% of them employ fewer than 10 people. The count is down 6% from 47 in 2018.
That Census category includes skate and surf shops along with every other kind of sporting goods store.
Milwaukee County as a whole has 924,216 residents, down 1.6% since 2020. Milwaukee County has one sporting goods store for every 21,000 residents.
- Population, 2025
- 562,407
- Since 2020
- −2.7%
- County
- Milwaukee County
- Sporting goods stores in Milwaukee County, 2023
- 44
- Per 10,000 county residents
- 0.48 (US 0.60)
- Time zone
- Central
- Median age
- 32.4 (US 38.9)
- Residents under 18
- 25% (US 22%)
- Warmest month, average high
- July, 83°F
- Coldest month, average low
- January, 14°F
- Days at 90°F or hotter, a year
- 16
- Nights at 32°F or colder, a year
- 134
- Rain and melted snow, a year
- 34 in
- Snow, a year
- 49 in
- USPS zone from the shop
- 7
Weather: Mount Mary College station, 3 mi from Milwaukee's center (NOAA 1991-2020 Climate Normals); snow from the Milwaukee Mitchell Airport station. People: Census ACS 2020-2024. Counts: CBP 2023, by county, paid-employee establishments. Population: Census, July 2025.
What Milwaukee's weather means for skate and surf shops
Average highs stay under 45°F from December to March, a long stretch when outdoor sessions mostly stop, so the house hoodie, crewneck and cuffed beanie carry the shop through it. Tee season is short, just June to September at a 70°F average high or warmer, so keep the summer tee run tight and let it sell out rather than carry leftovers into fall. The swing from summer heat to deep cold is wide, so the rack turns over twice a year: tees and caps out front in summer, fleece and beanies the rest of the time. Roughly 49 inches of snow a year shuts down street sessions for parts of winter, so plan a holiday release that people buy as gifts, not as riding gear. Around 134 nights a year fall to 32°F or below, so fleece stays on the rack from fall into spring, and a lined hoodie can be the premium piece in the house line.
| Month in Milwaukee | Average high | Average low | Rain and melted snow (in) | What the shop rack carries |
|---|---|---|---|---|
| January | 30°F | 14°F | 1.5 | Heavy hoodies and cuffed beanies |
| February | 34°F | 17°F | 1.5 | Heavy hoodies and cuffed beanies |
| March | 44°F | 26°F | 1.8 | Heavy hoodies and cuffed beanies |
| April | 56°F | 36°F | 3.7 | Hoodies, crewnecks and long sleeves |
| May | 68°F | 48°F | 3.7 | Tees and an early-session hoodie |
| June | 78°F | 58°F | 4.8 | House tees, caps and five-panels |
| July | 83°F | 63°F | 3.6 | House tees, caps and five-panels |
| August | 81°F | 62°F | 3.7 | House tees, caps and five-panels |
| September | 74°F | 53°F | 3 | House tees, caps and five-panels |
| October | 61°F | 42°F | 2.7 | Hoodies, crewnecks and long sleeves |
| November | 47°F | 30°F | 2.1 | Hoodies, crewnecks and long sleeves |
| December | 35°F | 21°F | 1.7 | Heavy hoodies and cuffed beanies |
Made in So Cal, shipped to Milwaukee.
Orders ship to Milwaukee from the shop; there is no office or pickup point in Wisconsin.
Milwaukee is about 1,712 miles from Merch Mob's shop in Montclair, CA, a straight-line distance. From the shop's ZIP code, Milwaukee is USPS zone 7. Milwaukee is on Central time, 2 hours ahead of the shop's Pacific time.
From the production floor
Merch Mob production in Southern California.
Ordering from Milwaukee
What should a skate or surf shop in Milwaukee keep on the rack in winter?
Fleece from October on, and plenty of it: summer is short, so the winter rack is most of the year's rack; stock heavyweight hoodies, crewnecks and cuffed beanies deep, plus a long sleeve for layering.
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