Custom Merch for Skate and Surf Shops in New York, NY
Merch Mob makes house-brand tees, hoodies and crewnecks, and hats and beanies for skate and surf shops in New York, NY, at its shop in Montclair, CA, and ships them to New York. Residents under 18 make up 20% of New York, in line with 22% nationwide (Census ACS, 2020-2024), so a small run of youth sizes alongside adult sizes covers the young riders who come in with a parent.
New York by the numbers
New York has 8,584,629 residents, 2.5% fewer than in 2020 (Census estimates).
Kings County has 66 sporting goods stores with paid employees (Census County Business Patterns, 2023). That is 0.25 for every 10,000 residents, below the national figure of 0.60. 94% of them employ fewer than 10 people. The count is down 29% from 93 in 2018.
That Census category includes skate and surf shops along with every other kind of sporting goods store.
New York spans 5 counties. The business figures are for Kings County, which has the largest share of its residents (about 31%).
Kings County as a whole has 2,653,963 residents, down 3% since 2020. Kings County has one sporting goods store for every 40,210 residents.
- Population, 2025
- 8,584,629
- Since 2020
- −2.5%
- Main county
- Kings County
- Sporting goods stores in Kings County, 2023
- 66
- Per 10,000 county residents
- 0.25 (US 0.60)
- Time zone
- Eastern
- Median age
- 38.2 (US 38.9)
- Residents under 18
- 20% (US 22%)
- Warmest month, average high
- July, 85°F
- Coldest month, average low
- January, 28°F
- Days at 90°F or hotter, a year
- 17
- Nights at 32°F or colder, a year
- 67
- Rain and melted snow, a year
- 50 in
- Snow, a year
- 30 in
- USPS zone from the shop
- 8
Weather: New York City Central Park station, 6 mi from New York's center (NOAA 1991-2020 Climate Normals). People: Census ACS 2020-2024. Counts: CBP 2023, by county, paid-employee establishments. Population: Census, July 2025.
What New York's weather means for skate and surf shops
January averages a high of 40°F, so winter riding is cold, short and occasional, and the house beanie and hoodie do most of the selling until spring. July averages a high of 85°F, so summer is the busy season for tees, caps and five-panels; tee weather runs May to September, and the summer design should be on the rack at its start. Spring and fall are short here, so a long-sleeve tee or a light crewneck is the piece that bridges them. A typical year brings about 30 inches of snow, so outdoor skating stops for stretches of winter; time a beanie and hoodie restock to land ahead of the first snowfall. Lows reach 32°F or colder on about 67 nights a year, so a beanie by the register is an easy add-on sale from late fall on.
| Month in New York | Average high | Average low | Rain and melted snow (in) | What the shop rack carries |
|---|---|---|---|---|
| January | 40°F | 28°F | 3.6 | Heavy hoodies and cuffed beanies |
| February | 42°F | 30°F | 3.2 | Heavy hoodies and cuffed beanies |
| March | 50°F | 36°F | 4.3 | Hoodies, crewnecks and long sleeves |
| April | 62°F | 46°F | 4.1 | Hoodies, crewnecks and long sleeves |
| May | 71°F | 55°F | 4 | House tees, caps and five-panels |
| June | 80°F | 64°F | 4.5 | House tees, caps and five-panels |
| July | 85°F | 70°F | 4.6 | Tanks, light tees and trucker caps |
| August | 83°F | 69°F | 4.6 | House tees, caps and five-panels |
| September | 76°F | 62°F | 4.3 | House tees, caps and five-panels |
| October | 65°F | 51°F | 4.4 | Tees and an early-session hoodie |
| November | 54°F | 42°F | 3.6 | Hoodies, crewnecks and long sleeves |
| December | 44°F | 34°F | 4.4 | Heavy hoodies and cuffed beanies |
Made in So Cal, shipped to New York.
Orders ship to New York from the shop; there is no office or pickup point in New York.
New York is about 2,421 miles from Merch Mob's shop in Montclair, CA, a straight-line distance. From the shop's ZIP code, New York is USPS zone 8. New York is on Eastern time, 3 hours ahead of the shop's Pacific time.
From the production floor
Merch Mob production in Southern California.
Ordering from New York
What should a skate or surf shop in New York keep on the rack in winter?
Warmth first: from November, when highs fall under a 65°F average, shift the rack to heavyweight hoodies, crewnecks and cuffed beanies, and keep beanies at the register through the coldest stretch.
More for New York
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