Custom Merch for Skate and Surf Shops in Omaha, NE
Merch Mob makes house-brand tees, hoodies and crewnecks, and hats and beanies for skate and surf shops in Omaha, NE, at its shop in Montclair, CA, and ships them to Omaha. Residents under 18 make up 24% of Omaha, a little above the US share of 22% (Census ACS, 2020-2024), so youth sizes of the house tee earn a regular spot, especially before back-to-school and the holidays.
Omaha by the numbers
Omaha's population has held steady since 2020, at 488,797 residents (Census estimates).
Douglas County has 41 sporting goods stores with paid employees (Census County Business Patterns, 2023). That is 0.68 for every 10,000 residents, slightly above the national figure of 0.60. 66% of them employ fewer than 10 people. The count is about where it was in 2018 (40).
That Census category includes skate and surf shops along with every other kind of sporting goods store.
Douglas County as a whole has 606,460 residents, up 3.8% since 2020. Douglas County has one sporting goods store for every 14,790 residents.
- Population, 2025
- 488,797
- Since 2020
- −0.6%
- County
- Douglas County
- Sporting goods stores in Douglas County, 2023
- 41
- Per 10,000 county residents
- 0.68 (US 0.60)
- Time zone
- Central
- Median age
- 35.3 (US 38.9)
- Residents under 18
- 24% (US 22%)
- Warmest month, average high
- July, 85°F
- Coldest month, average low
- January, 15°F
- Days at 90°F or hotter, a year
- 15
- Nights at 32°F or colder, a year
- 131
- Rain and melted snow, a year
- 33 in
- Snow, a year
- 27 in
- USPS zone from the shop
- 6
Weather: Omaha #1 station, 6 mi from Omaha's center (NOAA 1991-2020 Climate Normals); rain from the Omaha 2.9 W station; snow from the Omaha Eppley Airfield station. People: Census ACS 2020-2024. Counts: CBP 2023, by county, paid-employee establishments. Population: Census, July 2025.
What Omaha's weather means for skate and surf shops
January lows average 15°F, so outdoor sessions thin out in winter, and the rack is about warmth: heavyweight hoodies, cuffed beanies and a long sleeve to layer under them. July averages a high of 85°F, so summer is the busy season for tees, caps and five-panels; tee weather runs May to September, and the summer design should be on the rack at its start. The swing from summer heat to deep cold is wide, so the rack turns over twice a year: tees and caps out front in summer, fleece and beanies the rest of the time. A typical year brings about 27 inches of snow, so outdoor skating stops for stretches of winter; time a beanie and hoodie restock to land ahead of the first snowfall. Around 131 nights a year fall to 32°F or below, so fleece stays on the rack from fall into spring, and a lined hoodie can be the premium piece in the house line.
| Month in Omaha | Average high | Average low | Rain and melted snow (in) | What the shop rack carries |
|---|---|---|---|---|
| January | 32°F | 15°F | 0.9 | Heavy hoodies and cuffed beanies |
| February | 38°F | 20°F | 1.1 | Heavy hoodies and cuffed beanies |
| March | 51°F | 30°F | 1.8 | Hoodies, crewnecks and long sleeves |
| April | 64°F | 41°F | 3.6 | Hoodies, crewnecks and long sleeves |
| May | 72°F | 52°F | 4.9 | House tees, caps and five-panels |
| June | 81°F | 62°F | 4.7 | House tees, caps and five-panels |
| July | 85°F | 66°F | 3.5 | Tanks, light tees and trucker caps |
| August | 84°F | 65°F | 4.3 | House tees, caps and five-panels |
| September | 77°F | 57°F | 3.1 | House tees, caps and five-panels |
| October | 63°F | 43°F | 2.4 | Hoodies, crewnecks and long sleeves |
| November | 50°F | 30°F | 1.4 | Hoodies, crewnecks and long sleeves |
| December | 36°F | 20°F | 1.4 | Heavy hoodies and cuffed beanies |
Made in So Cal, shipped to Omaha.
Orders ship to Omaha from the shop; there is no office or pickup point in Nebraska.
Omaha is about 1,280 miles from Merch Mob's shop in Montclair, CA, a straight-line distance. From the shop's ZIP code, Omaha is USPS zone 6. Omaha is on Central time, 2 hours ahead of the shop's Pacific time.
From the production floor
Merch Mob production in Southern California.
Ordering from Omaha
What should a skate or surf shop in Omaha keep on the rack in winter?
Warmth first: from October, when highs fall under a 65°F average, shift the rack to heavyweight hoodies, crewnecks and cuffed beanies, and keep beanies at the register through the coldest stretch.
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