Custom Merch for Skate and Surf Shops in San Francisco, CA
Merch Mob makes house-brand tees, hoodies and crewnecks, and hats and beanies for skate and surf shops in San Francisco, CA, at its shop in Montclair, CA, and ships them to San Francisco. Just 14% of the people in San Francisco are under 18, well below the US figure of 22% (Census ACS, 2020-2024), so build the house line around adult fits and keep youth sizes to a few pieces.
San Francisco by the numbers
San Francisco has 826,079 residents, 6% fewer than in 2020 (Census estimates).
San Francisco County has 51 sporting goods stores with paid employees (Census County Business Patterns, 2023). That is 0.62 for every 10,000 residents, slightly above the national figure of 0.60. 71% of them employ fewer than 10 people. The count is down 6% from 54 in 2018.
That Census category includes skate and surf shops along with every other kind of sporting goods store.
San Francisco County has one sporting goods store for every 16,200 residents.
- Population, 2025
- 826,079
- Since 2020
- −6%
- County
- San Francisco County
- Sporting goods stores in San Francisco County, 2023
- 51
- Per 10,000 county residents
- 0.62 (US 0.60)
- Time zone
- Pacific
- Median age
- 40.0 (US 38.9)
- Residents under 18
- 14% (US 22%)
- Warmest month, average high
- September, 70°F
- Coldest month, average low
- January, 47°F
- Days at 90°F or hotter, a year
- 3
- Nights at 32°F or colder, a year
- 0
- Rain, a year
- 23 in
- USPS zone from the shop
- 4
Weather: San Francisco Downtown station, 1 mi from San Francisco's center (NOAA 1991-2020 Climate Normals). People: Census ACS 2020-2024. Counts: CBP 2023, by county, paid-employee establishments. Population: Census, July 2025.
What San Francisco's weather means for skate and surf shops
The warmest month, September, averages a high of just 70°F, so the house hoodie and a long sleeve are year-round sellers and the tee works mostly as a layer. Tee weather is brief, just September to October, so the summer tee run should be small and the long sleeve the bigger seller. Several months a year get less than half an inch of rain, so plan contests, demos and release parties for that dry stretch, when the concrete stays rideable. December brings the most rain, about 4.8 inches, which keeps skaters off wet concrete, so date a contest shirt or a release party for a drier month.
| Month in San Francisco | Average high | Average low | Rain (in) | What the shop rack carries |
|---|---|---|---|---|
| January | 58°F | 47°F | 4.4 | Hoodies, crewnecks and long sleeves |
| February | 60°F | 48°F | 4.4 | Hoodies, crewnecks and long sleeves |
| March | 62°F | 49°F | 3.2 | Hoodies, crewnecks and long sleeves |
| April | 63°F | 50°F | 1.6 | Hoodies, crewnecks and long sleeves |
| May | 64°F | 51°F | 0.7 | Hoodies, crewnecks and long sleeves |
| June | 67°F | 53°F | 0.2 | Tees and an early-session hoodie |
| July | 66°F | 54°F | 0 | Tees and an early-session hoodie |
| August | 68°F | 56°F | 0.1 | Tees and an early-session hoodie |
| September | 70°F | 56°F | 0.1 | House tees, caps and five-panels |
| October | 70°F | 54°F | 0.9 | House tees, caps and five-panels |
| November | 64°F | 51°F | 2.6 | Hoodies, crewnecks and long sleeves |
| December | 58°F | 47°F | 4.8 | Hoodies, crewnecks and long sleeves |
Made in So Cal, shipped to San Francisco.
Orders ship to San Francisco from the shop; there is no office or pickup point in California.
San Francisco is about 368 miles from Merch Mob's shop in Montclair, CA, a straight-line distance. From the shop's ZIP code, San Francisco is USPS zone 4. San Francisco shares the shop's Pacific time zone.
From the production floor
Merch Mob production in Southern California.
Ordering from San Francisco
What should a skate or surf shop in San Francisco keep on the rack in winter?
Fleece, for most of the year: more months than not stay under a 65°F average high, so hoodies, crewnecks and beanies are core stock, with tees as a summer and layering piece.
More for San Francisco
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Tell us what your skate or surf shop needs. You get a line-item quote and an honest timeline within 24 hours. Tell us where it ships and the quote covers the rest.